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Sourcing School by RecruitingDaily
Subconsciously Make People Think About You: Building a Sick Recruitment Marketing Program
Subconsciously Make People Think About You: Building a Sick Recruitment Marketing Program
In this episode Ryan Leary and Brian Fink rap with Lara Oettinger (pronounced Ott-Inger), the Aero Recruitment Marketing Liaison & Talent Sourcer at Lockheed Martin.
We break down what companies and recruiters need to consider when building a recruitment marketing program.
- Targeted Humanized Recruitment Marketing
- Revamping Job Descriptions into Career Advertisements
- Making it easier for talent to connect to opportunities through transparency
What are 5 things that companies need to consider in 2021 when
building a recruitment marketing program?
- Transparency (being honest and open) It doesn't need to be good, bad, indifferent.
- Empathy and compassion
- Prioritizing talent matching
- Building talent trust
- Employer and People brand
Resources Mentioned in this episode:
- Canva
- Filmora
- LinkedIn Free Profile options to establish a strong marketing program
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